---
title: "Apple's WWDC: a step forward in AI, but investment hurdles remain"
description: Apple's ongoing Worldwide Developers Conference (WWDC) 2025 offered a glimpse into the company's future, marked by a significant user interface overhaul and a carefully orchestrated push into AI. However, for investors already holding a cautious stance on the tech giant, the event appears to have furthered existing concerns rather than alleviating them.
---

[Slow food for thought](https://blog.syzgroup.com/slow-food-for-thought)

# [Apple's WWDC: a step forward in AI, but investment hurdles remain](https://blog.syzgroup.com/slow-food-for-thought/apples-wwdc-a-step-forward-in-ai-but-investment-hurdles-remain)

 Written by [Jakub Dubaniewicz](https://blog.syzgroup.com/slow-food-for-thought/author/jakub-dubaniewicz) | Jun 12, 2025 12:09:25 PM

<https://blog.syzgroup.com/hubfs/Focus_250613_apple-liquid-glass.pdf?hsLang=en><https://blog.syzgroup.com/hubfs/Focus-Changing%20investment%20preferences%20from%20boomers%20to%20GenZ-31.08.23.pdf?hsLang=en>

[View full post](https://blog.syzgroup.com/slow-food-for-thought/apples-wwdc-a-step-forward-in-ai-but-investment-hurdles-remain)

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