21 Mar 2024

Apple + Google’s Gemini

Apple has reportedly begun talks with Google to start building its AI engine, Gemini, into iPhones. The negotiations surround the licencing of Google’s Gemini AI to include into new features in a software update later this year. Alphabet shares have jumped over 6% on the news. However, it remains unlikely that Apple would announce any deal before its annual conference of developers in June, and the company has also held talks with OpenAI, the makers of ChatGPT, about using its model. While this could mean a major win for Google (already Apple’s default search engine), it could also bring tighter scrutiny from US regulators, who previously sued Google for stifling competition. Source: Reuters


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