11 Jun 2024

Chief executive Tim Cook said the iPhone maker’s 'next big step' will be driven by generative AI and large language models.

Apple on Monday said it has partnered with OpenAI to integrate ChatGPT into its devices, as chief executive Tim Cook set out the iPhone maker’s “next big step” driven by generative artificial intelligence and large language models. Cook and his team outlined upgrades to the company’s software ecosystem coming this year at Apple’s annual developer conference on Monday, aiming to leverage the power of AI to provide a smarter Siri voice assistant and more personalised features on its devices to enhance productivity and tap into more advanced computer intelligence. This year’s Worldwide Developers Conference has been watched especially closely as investors waited to see how Cook will position the company to take advantage of generative AI, amid concerns it is falling behind its Big Tech competitors. Link >>> https://lnkd.in/eNQdmDW9 Source: FT


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