---
title: In case you missed it... Ferrari’s first fully electric car was sold for a record $40mn, making it the most expensive new car ever auctioned despite a backlash over its design.
description: "First unveiled in May, the Luce was sold by Sotheby’s to an unnamed buyer at Monterey Car Week, an annual event in California where rare classic cars and luxury vehicles are showcased, according to the auction house.\n\nThe auctioned vehicle was a one-off, produced by Ferrari for its charitable arm. The Luce is designed by former Apple designer Sir Jony Ive, and a standard model is priced from €550,000.\n\nThe Luce’s auction price, which far exceeded presale estimates of $1.1mn, sets a record for a new car, surpassing the $26mn paid for a one-off Ferrari Daytona SP3 at last year’s Monterey event.\n\nFerrari’s first EV remains short of the record for any car sold at auction, which was set instead by a 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé that sold for €135mn in 2022.\n\nThe Italian luxury carmaker said the sale was an “outstanding result” and that all proceeds would benefit its foundation’s educational programmes.\n\nFerrari polarised fans and investors with the EV launch in May, with critics arguing that its five-seat, battery-powered design marked too sharp a departure from the luxury car maker’s traditional styling and eroded the marque’s identity.\n\nFerrari’s shares have since fully recovered but they fell more than 8 per cent on the day after the Luce was unveiled.\n\nSource: FT"
---

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# [In case you missed it... Ferrari’s first fully electric car was sold for a record $40mn, making it the most expensive new car ever auctioned despite a backlash over its design.](https://blog.syzgroup.com/syz-the-moment/in-case-you-missed-it...-ferraris-first-fully-electric-car-was-sold-for-a-record-40mn-making-it-the-most-expensive-new-car-ever-auctioned-despite-1787055352101)

 Written by [Charles-Henry Monchau, CFA, CMT, CAIA](https://blog.syzgroup.com/syz-the-moment/author/charles-henry-monchau) | Aug 18, 2026, 12:17:01 PM

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