---
title: Last week, Nike and Tiger Woods announced they'd be ending one of the most iconic (and lucrative) brand deals in sports history after some 27 years.
description: To mark the end of the Big Cat/Shoe Dog partnership, Chartr is diving into how huge collabs with some of the biggest names and teams in sports — and much more besides — have helped Nike change the sportswear game .- see chart below
---

[Syz The Moment](https://blog.syzgroup.com/syz-the-moment)

# [Last week, Nike and Tiger Woods announced they'd be ending one of the most iconic (and lucrative) brand deals in sports history after some 27 years.](https://blog.syzgroup.com/syz-the-moment/sgs-under-pressure-on-long-term-swing-support-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-1705-e7463aff)

 Written by [Charles-Henry Monchau, CFA, CMT, CAIA](https://blog.syzgroup.com/syz-the-moment/author/charles-henry-monchau) | Jan 15, 2024, 10:55:39 AM

[View full post](https://blog.syzgroup.com/syz-the-moment/sgs-under-pressure-on-long-term-swing-support-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0-1-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-0-1705-e7463aff)

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