26 Sep 2025

What’s fluffy, has big ears, and has seen its stock outpace the likes of Nvidia, Palantir, and Microsoft?

It’s Build-A-Bear Workshop, of course. The almost 28-year-old mall staple where one can stuff, name, dress, and accessorize a cuddly toy has seen its stock price soar more than 2,000% over the last five years, as reported by the Washington Post on Monday, outperforming some of the hottest names in AI and technology. Indeed, a theoretical $100 invested into BBW stock at the start of 2021 would be worth ~$1,600 today — about $200 more than the theoretical value of the same amount of Nvidia stock. Since its sales plunged in 2020, Build-A-Bear has only gone from strength to strength. The company reported its best Q1 results ever in May, with revenue rising 11% to $128.4 million, having emerged as a post-pandemic winner after tapping into a lucrative market: grown adults. Source: Chartr

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