---
title: When your business is built on scarcity and desirability, LESS IS MORE.
description: "In 2023, Volvo Cars sold ~52 times as many cars as Ferrari, 709K vs. 13.7K units.\nLooking at revenue, Volvo Cars generated €35.3B, which is ~6x more than Ferrari's €6B.\nInterestingly enough, despite the company's scale, $VOLCAR \"only\" generated €1.8B in EBIT (5%), compared to $RACE's €1.6B (27%).\nSource: Quartr"
---

[Syz The Moment](https://blog.syzgroup.com/syz-the-moment)

# [When your business is built on scarcity and desirability, LESS IS MORE.](https://blog.syzgroup.com/syz-the-moment/when-your-business-is-built-on-scarcity-and-desirability-less-is-more)

 Written by [Charles-Henry Monchau, CFA, CMT, CAIA](https://blog.syzgroup.com/syz-the-moment/author/charles-henry-monchau) | Feb 15, 2024, 4:10:19 PM

[View full post](https://blog.syzgroup.com/syz-the-moment/when-your-business-is-built-on-scarcity-and-desirability-less-is-more)

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