---
title: Why America is in an alcohol recession - by The Hustle
description: "Beer, wine, and spirit sales have trended upward for years. But the industry now faces new threats. Among these threats: the demographic factor. \nFor middle-aged and older Americans, alcohol consumption hasn’t declined much. But Gallup discovered that 59% of 18-to-34 year olds (Gen Z and younger millennials) self-identified as alcohol drinkers, down from 72% of 18-to-34 year olds in the early 2000s. (This decline has coincided with a doubling of the share of Americans who smoke marijuana, with young people being the most likely to toke up.)\nSource: The Hustle"
---

[Syz The Moment](https://blog.syzgroup.com/syz-the-moment)

# [Why America is in an alcohol recession - by The Hustle](https://blog.syzgroup.com/syz-the-moment/why-america-is-in-an-alcohol-recession-by-the-hustle)

 Written by [Charles-Henry Monchau, CFA, CMT, CAIA](https://blog.syzgroup.com/syz-the-moment/author/charles-henry-monchau) | Jan 21, 2025, 12:11:53 PM

[View full post](https://blog.syzgroup.com/syz-the-moment/why-america-is-in-an-alcohol-recession-by-the-hustle)

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