This time, the Nokia 3210 includes integrated 4G and Bluetooth 5.0, as well as the 3.5mm headphone jack, a feature that many users missed when Apple chose to remove it from their devices. The phone also includes Cloud applications providing useful information such as weather, news, YouTube videos, FM radio and the famous Snake game in glorious colours, for a nostalgic touch.

Source : HMD

It is available now on the brand's official website and retails at, €79.9 (or $89 ), much less expensive than a smartphone (on average 400 euros), but a little more pricey than other basic phones.

The are two main reasons one would want to buy the Nokia 3210 in the era of shiny small computers-in-the-pocket: Nostalgia or digital detox. If you're overwhelmed by constant notifications and digital noise, the retro Nokia 3210 offers a refreshing alternative or a secondary phone. The 3210 may also appeal to older generations who prefer a simpler mobile experience. Sometimes, all you need is to make a call or send a text.

"If it's urgent, they'll call or send a message," writes HMD.

In the age of "digital detox", basic phones, often referred to as “boring phones” or “dumbphones”, are now “cool”. According to The Guardian, this trend stems from Generation Z's distrust of the data-gathering and attention-grabbing technologies they grew up with. Research by GWI supports this, revealing that nearly four out of ten young people aged 16 to 24 are worried about spending too much time on their smartphones.

The movement towards dumbphones is not just about rejecting newer technology but about reclaiming mental space and peace. These less intrusive and addictive communication tools provide a healthier balance between connectivity and personal well-being. HMD names it JOMO, or the joy of missing out. A digital detox is, by definition, a period of time, ranging from an hour to an entire weekend, where a person refrains from online activities, and it is proven to come with a wealth of benefits. Staying away from screens leads to increased productivity, improved sleep, reduced stress and anxiety, and enhanced overall life satisfaction. In other words, spending more time online can lead to a more harmful experience, while spending less time online can improve the quality of your life.

In the fashion industry, tapping into nostalgia has proven effective, with retro logos and reissues of classic designs dominating social media discussions. This approach has led many designers to reintroduce beloved old pieces instead of investing heavily in marketing new products. The revival of iconic handbags like the Dior Saddle Bag, and the Fendi Baguette, with small twists, have become major trends in recent years. The Dior Saddle Bag, for instance, reissued in 2018 as a nod to its status of a Y2K (year 2000) 'it bag,' was resized slightly bigger to fit modern essentials like a smartphone. According to Retail Intelligence Platform EDITED, in 2022, the reintroduction of '90s and Y2K bags saw high sell-out rates, leading to out-of-stock periods for many items.

In the automotive industry, BMW's revival of the Mini Cooper was very successful, with its iconic design and go-kart feel. However, not all revivals are equally successful. The revival of the DS marque by Citroën has encountered significant challenges. Initially launched with a strategy to differentiate through a premium lineup, the brand struggled with sales, especially in critical markets like China, and faced an identity crisis among consumers who were unclear about its value proposition compared to its heritage.

Could the commercial success of the Nokia 3210 translate into a rise in Nokia's share price? Let's not forget that Nokia sold its Microsoft cell phone division in 2013 and is now focusing on mobile networks (including 5G). And since 2016, the Finnish company HMD (unlisted) has been in charge of producing the brand's phones.