“Time in the markets beats timing the markets” is a phrase that is often heard in the world of investing. This simple idiom instructs investors to invest now, instead of waiting for the perfect moment to enter the market. Yet, it also alludes to the real power carried by long-term investment. No person makes this power more evident than the famed “secret millionaire” Ronald Read. Read was a simple man form humble beginnings, but his story exhibits how everyday investors can use the tools at their disposal to generate sustainable returns over the long run.

Born in Dummerston Vermont in 1921, Ronald Read had an unassuming start to life. He was the first member of his family to attend high school, after which he enlisted in the US Army, serving in North Africa, Italy and the Pacific Theatre. After the war, Read got a job at the Haviland Service Station, a petrol station owned by his brother. He worked at Haviland for the next 25 years, eventually moving jobs to work as a janitor at the department store, JCPenney. However, when he died in 2014, Read was worth almost $8 million. At face value, it may seem impossible that a man, who spent his whole life earning meagre wages was able to acquire a veritable fortune. Yet, looking deeper, a mix of responsible investing and frugality were the root cause.

Read lived very sparingly, opting instead to invest all earnings above subsistence. He cut his own firewood, drove an old Toyota Yaris and wore clothes that had seen better days. Famously, he owned a tattered denim jacket, kept functional by an assortment of safety pins.

Read, having not attended university or undergone any formal financial education began his investing career knowing very little. Yet, he made great efforts to teach himself responsible investing. He often borrowed books on the subject from the local library and regularly perused the Wall Street Journal and Barrons to stay updated on market news. He particularly liked Warren Buffet, subscribing to the similar fundamental’s-based ethos and life-long holding period as the famed investor.

Though he lived without luxury, and spared every penny he could, Read was not a miser. In fact, he was quite to opposite; a very generous man who donated his entire fortune upon his death. He gave $2 million to a local hospital and $6 million to the local library that had acted as his finance school.

Read began investing shortly after returning from the war. His strategy was simple: he bought income-generating blue-chip stocks and held them for decades, reinvesting the dividends. Blue-chip stocks are shares of the largest and most established firms in the US—often household names—considered to be among the most reliable and financially stable companies on the market. Much like famed investor Warren Buffet, Read only invested in companies he knew and whose business model he believed in. He kept a relatively diversified portfolio, with over 95 blue chip stocks to his name. Among this portfolio, the most significant holdings were Wells Fargo (WFC), Procter & Gamble (PG), Colgate-Palmolive (CL), American Express (AXP), J.M. Smucker (SJM), Johnson & Johnson (JNJ), VF Corp (VFC), McCormick (MKC), Raytheon (RTN), United Technologies (UTX), Bank of America (BoA) and Merril Lynch (ML).

Crucially, Read’s patience was a virtue, he would keep stocks so long as they kept paying dividends and did not subscribe to any fads or trend stocks. While this may have caused him to sacrifice returns in the short term, it allowed him to weather periods of market turmoil and over his lifetime resulted in very substantial gains. Ultimately, Read’s excellent investing sense, shirking luxury, patience and continuous reinvestment, allowed him to compound his earnings far beyond their initial value.

Read’s story is certainly inspiring, and while the investment landscape and the advent of other asset classes has complicated things somewhat, investors today can still find great value in Read’s methods. Firstly, the value of patience and the power of compounding. Not only are they much better equipped to whether periods of market tumult, but they also benefit from their investments compounding overtime as their earnings are re-injected into their positions. Investors who don’t need quick access to their money have a big advantage. By following Read’s example of discipline, they don’t need to live in extreme frugality—just practicing basic financial responsibility and investing consistently can lead to strong long-term rewards. While markets today are more complex than in the past, they don’t require all investors to begin as experts. Investors have the option to choose investment vehicles that offer a good mix of returns and diversification. With access to the internet, investors have a treasure trove of information available to them that stands head and shoulders above Read’s local library. Motivated individuals can teach themselves how to invest responsibly, and can thoroughly research their investments, ensuring that they only invest in products they understand and believe in. Investors should seek to model Read’s wisdom by not letting themselves be swayed by trends they do not understand. And finally, investors can follow Read’s lead and invest. As the famous Japanese proverb says, “the best time to plant a tree was 20 years ago, the second-best time is today.”

To conclude, Ronald Read, a man from humble beginnings applied structured maxims to his investing approach, allowing him to create a fortune from nothing. While the landscape is different, investors today have a lot to learn from Read and can implement his ethos to see success today and into the future.