25 Nov 2025

Shoppers are showing up for Black Friday–Cyber Monday, but with tighter wallets.

According to Deloitte’s 2025 Black Friday–Cyber Monday survey: 🛍 82% of consumers plan to shop during the week (up from 79% in 2024) 💰 Expected spend is down 4% to an average of $622 💳 64% plan to use credit cards or buy now, pay later (BNPL) options to stretch budgets Both lower- and higher-income households say they’ll cut back It’s also now a true hybrid event: Shoppers expect to split their time 60% online / 40% in store 72% of Gen Z plan to shop in store on Black Friday Gen Z now drives about $20 of every $100 in holiday spend (vs. $4 five years ago) source : Deloitte

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