--- title: Syz The Moment | apple description: apple | Syz The Moment --- [![Syz Private banking](https://blog.syzgroup.com/hs-fs/hubfs/Logo.png?width=140&name=Logo.png "Syz Private banking")](https://www.syzgroup.com/fr) ## **Thinking** out loud [Subscribe](https://25733253.hs-sites-eu1.com/newsletter-signup?hsLang=en) [![Contact Us](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25733253/3d762f49-4e71-4f99-97b1-bf6781ef3da2.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25733253/3d762f49-4e71-4f99-97b1-bf6781ef3da2) - [OUR SERVICES](https://www.syzgroup.com/en/private-banking) - [ABOUT SYZ](https://www.syzgroup.com/en/about/welcome-to-syz) - [CAREERS](https://www.syzgroup.com/en/careers) - [PRESS](https://www.syzgroup.com/en/news) - [Blog Homepage](https://blog.syzgroup.com) - [Slow Food for Thought](https://blog.syzgroup.com/slow-food-for-thought) - [Focus](https://blog.syzgroup.com/slow-food-for-thoughts/tag/focus) - [Asset allocations Insights](https://blog.syzgroup.com/slow-food-for-thoughts/tag/asset-allocation-insights) - [Market Outlook](https://blog.syzgroup.com/slow-food-for-thoughts/tag/market-outlook) - [Swiss Perspectives](https://blog.syzgroup.com/slow-food-for-thoughts/tag/swiss-perspectives) - [Syz the moment](https://blog.syzgroup.com/syz-the-moment) - [Crypto corner](https://blog.syzgroup.com/crypto-corner) - [Syz AI Insights](https://blog.syzgroup.com/syz-ai-insights) - [Fast Food for Thought](https://blog.syzgroup.com/fast-food-for-thought) - [The week in seven charts](https://blog.syzgroup.com/fast-food-for-thoughts/tag/the-week-in-seven-charts) - [Flash](https://blog.syzgroup.com/fast-food-for-thoughts/tag/flash) - [Fixed Income Weekly](https://blog.syzgroup.com/fast-food-for-thought/tag/weekly-fixed-income) - [Equity Weekly](https://blog.syzgroup.com/fast-food-for-thought/tag/weekly-equities) - [Global markets outlook](https://blog.syzgroup.com/fast-food-for-thoughts/tag/global-markets-outlook) - [CONTACT](https://www.syzgroup.com/en/contact-us/form) - [ENGLISH](https://www.syzgroup.com/) - [FRANÇAIS](https://www.syzgroup.com/fr) - [Slow Food for Thought](https://blog.syzgroup.com/slow-food-for-thought) - [Focus](https://blog.syzgroup.com/slow-food-for-thoughts/tag/focus) - [Asset allocations Insights](https://blog.syzgroup.com/slow-food-for-thoughts/tag/asset-allocation-insights) - [Market Outlook](https://blog.syzgroup.com/slow-food-for-thoughts/tag/market-outlook) - [Swiss Perspectives](https://blog.syzgroup.com/slow-food-for-thoughts/tag/swiss-perspectives) - [Fast Food for Thought](https://blog.syzgroup.com/fast-food-for-thought) - [Flash](https://blog.syzgroup.com/fast-food-for-thoughts/tag/flash) - [Weekly Fixed Income](https://blog.syzgroup.com/fast-food-for-thought/tag/weekly-fixed-income) - [The week in seven charts](https://blog.syzgroup.com/slow-food-for-thoughts/tag/the-week-in-seven-charts) - [Global markets outlook](https://blog.syzgroup.com/fast-food-for-thoughts/tag/global-markets-outlook) - [Weekly Equities](https://blog.syzgroup.com/fast-food-for-thought/tag/weekly-equities) - [Syz the moment](https://blog.syzgroup.com/syz-the-moment) - [Crypto corner](https://blog.syzgroup.com/crypto-corner) - [Syz AI Insights](https://blog.syzgroup.com/syz-ai-insights) - [Our Services](https://www.syzgroup.com/en/private-banking) - [About Syz](https://www.syzgroup.com/en/about/welcome-to-syz) - [Careers](https://www.syzgroup.com/en/careers) - [Press](https://www.syzgroup.com/en/news) - [Contact](https://www.syzgroup.com/en/contact-us/form) - [English](https://www.syzgroup.com/) - [Français](https://www.syzgroup.com/fr) ## **Sign-up** for our newsletter This website uses cookies to enhance user navigation and to collect statistical data. 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Bank Syz Ltd. accepts no liability for any loss arising from the use of this document. ## Straight from the Desk # **Syz** the moment Live feeds, charts, breaking stories, all day long. - [All](https://blog.syzgroup.com/syz-the-moment) - [equities](https://blog.syzgroup.com/syz-the-moment/tag/equities) - [United States](https://blog.syzgroup.com/syz-the-moment/tag/united-states) - [Macroeconomics](https://blog.syzgroup.com/syz-the-moment/tag/macroeconomics) - [Food for Thoughts](https://blog.syzgroup.com/syz-the-moment/tag/food-for-thoughts) - [markets](https://blog.syzgroup.com/syz-the-moment/tag/markets) - [Central banks](https://blog.syzgroup.com/syz-the-moment/tag/central-banks) - [bitcoin](https://blog.syzgroup.com/syz-the-moment/tag/bitcoin) - [Fixed Income](https://blog.syzgroup.com/syz-the-moment/tag/fixed-income) - [geopolitics](https://blog.syzgroup.com/syz-the-moment/tag/geopolitics) - [AI](https://blog.syzgroup.com/syz-the-moment/tag/ai) - [Asia](https://blog.syzgroup.com/syz-the-moment/tag/asia) - [gold](https://blog.syzgroup.com/syz-the-moment/tag/gold) - [europe](https://blog.syzgroup.com/syz-the-moment/tag/europe) - [Commodities](https://blog.syzgroup.com/syz-the-moment/tag/commodities) - [investing](https://blog.syzgroup.com/syz-the-moment/tag/investing) - [Technology](https://blog.syzgroup.com/syz-the-moment/tag/technology) - [Crypto](https://blog.syzgroup.com/syz-the-moment/tag/crypto) - [technical analysis](https://blog.syzgroup.com/syz-the-moment/tag/technical-analysis) - [nvidia](https://blog.syzgroup.com/syz-the-moment/tag/nvidia) - [oil](https://blog.syzgroup.com/syz-the-moment/tag/oil) - [china](https://blog.syzgroup.com/syz-the-moment/tag/china) - [ETF](https://blog.syzgroup.com/syz-the-moment/tag/etf) - [earnings](https://blog.syzgroup.com/syz-the-moment/tag/earnings) - [Forex](https://blog.syzgroup.com/syz-the-moment/tag/forex) - [energy](https://blog.syzgroup.com/syz-the-moment/tag/energy) - [banking](https://blog.syzgroup.com/syz-the-moment/tag/banking) - [magnificent-7](https://blog.syzgroup.com/syz-the-moment/tag/magnificent-7) - [Volatility](https://blog.syzgroup.com/syz-the-moment/tag/volatility) - [Alternatives](https://blog.syzgroup.com/syz-the-moment/tag/alternatives) - [Real Estate](https://blog.syzgroup.com/syz-the-moment/tag/real-estate) - [apple](https://blog.syzgroup.com/syz-the-moment/tag/apple) - [google](https://blog.syzgroup.com/syz-the-moment/tag/google) - [emerging-markets](https://blog.syzgroup.com/syz-the-moment/tag/emerging-markets) - [Middle East](https://blog.syzgroup.com/syz-the-moment/tag/middle-east) - [switzerland](https://blog.syzgroup.com/syz-the-moment/tag/switzerland) - [tesla](https://blog.syzgroup.com/syz-the-moment/tag/tesla) - [amazon](https://blog.syzgroup.com/syz-the-moment/tag/amazon) - [United Kingdom](https://blog.syzgroup.com/syz-the-moment/tag/united-kingdom) - [microsoft](https://blog.syzgroup.com/syz-the-moment/tag/microsoft) - [assetmanagement](https://blog.syzgroup.com/syz-the-moment/tag/assetmanagement) - [ethereum](https://blog.syzgroup.com/syz-the-moment/tag/ethereum) - [russia](https://blog.syzgroup.com/syz-the-moment/tag/russia) - [meta](https://blog.syzgroup.com/syz-the-moment/tag/meta) - [Healthcare](https://blog.syzgroup.com/syz-the-moment/tag/healthcare) - [Industrial-production](https://blog.syzgroup.com/syz-the-moment/tag/industrial-production) - [ESG](https://blog.syzgroup.com/syz-the-moment/tag/esg) - [Global Markets Outlook](https://blog.syzgroup.com/syz-the-moment/tag/global-markets-outlook) - [Turkey](https://blog.syzgroup.com/syz-the-moment/tag/turkey) - [bankruptcy](https://blog.syzgroup.com/syz-the-moment/tag/bankruptcy) - [inflation](https://blog.syzgroup.com/syz-the-moment/tag/inflation) - [brics](https://blog.syzgroup.com/syz-the-moment/tag/brics) - [Market Outlook](https://blog.syzgroup.com/syz-the-moment/tag/market-outlook) - [performance](https://blog.syzgroup.com/syz-the-moment/tag/performance) - [africa](https://blog.syzgroup.com/syz-the-moment/tag/africa) - [LLM](https://blog.syzgroup.com/syz-the-moment/tag/llm) - [Global](https://blog.syzgroup.com/syz-the-moment/tag/global) - [Market News](https://blog.syzgroup.com/syz-the-moment/tag/market-news) - [Weekly Equities](https://blog.syzgroup.com/syz-the-moment/tag/weekly-equities) Show more 25 Sep 2026 - - - #### Apple raised the iPhone price 6.3% this year, yet in gold the phone in your pocket still got cheaper. The iPhone 18 Pro Max with 1 TB costs 0.38 ounces, under half the 0.92 of the original in 2007. The iPhone and the In Gold We Trust Report hit their 20th edition this year! Source: In Gold we trust [#Food for Thoughts|](https://blog.syzgroup.com/syz-the-moment/tag/food-for-thoughts) [#apple](https://blog.syzgroup.com/syz-the-moment/tag/apple) ![Apple raised the iPhone price 6.3% this year, yet in gold the phone in your pocket still got cheaper.](https://blog.syzgroup.com/hubfs/1790278991143.jpg) ![Apple raised the iPhone price 6.3% this year, yet in gold the phone in your pocket still got cheaper.](https://blog.syzgroup.com/hubfs/1790278991143.jpg) 7 Sep 2026 - - - #### Steve Jobs built the foundation. Tim Cook expanded it into an ecosystem. Which era had the bigger impact? Source: Apple Club [#Food for Thoughts|](https://blog.syzgroup.com/syz-the-moment/tag/food-for-thoughts) [#apple](https://blog.syzgroup.com/syz-the-moment/tag/apple) ![Steve Jobs built the foundation.](https://blog.syzgroup.com/hubfs/1788698919710.jpg) ![Steve Jobs built the foundation.](https://blog.syzgroup.com/hubfs/1788698919710.jpg) 1 Sep 2026 - - - #### Here is how Apple $AAPL has performed each year since Tim Cook became CEO of the company: 2011: +25.6% 🟢 2012: +32.6%🟢 2013: +8.1%🟢 2014: +40.6%🟢 2015: -3% 🔴 2016: +12.5%🟢 2017: +48.5%🟢 2018: -5.4% 🔴 2019: +89%🟢 2020: +82.3%🟢 2021: +34.7%🟢 2022: -26.4%🔴 2023: +49%🟢 2024: +30.7%🟢 2025: +9.1%🟢 2026\*: +17.9% (so far) 🟢 Source: WOLF [#apple|](https://blog.syzgroup.com/syz-the-moment/tag/apple) [#equities](https://blog.syzgroup.com/syz-the-moment/tag/equities) ![Here is how Apple $AAPL has performed each year since Tim Cook became CEO of the company:](https://blog.syzgroup.com/hubfs/1788207600723.jpg) ![Here is how Apple $AAPL has performed each year since Tim Cook became CEO of the company:](https://blog.syzgroup.com/hubfs/1788207600723.jpg) 31 Jul 2026 - - - #### APPLE $AAPL IS DOWN NEARLY 8% AFTER HOURS DESPITE BEATING ON REVENUE AND EPS The quarter itself was strong: • Revenue: $109.42B, beating expectations of $108.65B • EPS: $2.02, beating expectations of $1.89 • iPhone revenue: +22% Y/Y, its best growth in years The guidance may be what sold off: • September quarter revenue guided to 9%-11% growth, a slowdown from Q3's 16% • Gross margin guided down to 47%-48% from the 50.1% just reported • Services missed expectations, and Greater China came in below estimates Apple came into the print at 35x forward earnings, well above its 5-year average of 28, and up 22% YTD. At that valuation, a beat wasn't enough. Source: WOLF [#apple|](https://blog.syzgroup.com/syz-the-moment/tag/apple) [#earnings](https://blog.syzgroup.com/syz-the-moment/tag/earnings) ![APPLE $AAPL IS DOWN NEARLY 8% AFTER HOURS DESPITE BEATING ON REVENUE AND EPS](https://blog.syzgroup.com/hubfs/1785450256180.jpg) ![APPLE $AAPL IS DOWN NEARLY 8% AFTER HOURS DESPITE BEATING ON REVENUE AND EPS](https://blog.syzgroup.com/hubfs/1785450256180.jpg) 30 Jul 2026 - - - #### Apple customers in the U.S. will soon be able to lease an iPhone for up to two years at a price starting at $17.99 per month, the company announced on Tuesday The program, called Upgrade, is a partnership with Klarna, a provider of buy now, pay later loans, that will be offered at Apple’s physical retail stores as well as its online store. After passing a soft credit check, customers will be offered a one- or two-year lease on an iPhone. There will be a similar option for an Apple Watch, or a two- or three-year lease available for Macs and iPads. Source: CNBC [#apple|](https://blog.syzgroup.com/syz-the-moment/tag/apple) [#United States](https://blog.syzgroup.com/syz-the-moment/tag/united-states) ![Apple customers in the U.S. will soon be able to lease an iPhone for up to two years at a price starting at $17.99 per month, the company announced on Tuesday](https://blog.syzgroup.com/hubfs/1785338782579.jpg) ![Apple customers in the U.S. will soon be able to lease an iPhone for up to two years at a price starting at $17.99 per month, the company announced on Tuesday](https://blog.syzgroup.com/hubfs/1785338782579.jpg) 22 Jul 2026 - - - #### Apple's P/E Ratio: 40x ; 10-year average: 26x Apple's EV/EBITDA Ratio: 31x 10-year average: 19x Apple's Price to Sales Ratio: 11x 10-year average: 6x $AAPL Source: Charlie Bilello [#apple](https://blog.syzgroup.com/syz-the-moment/tag/apple) ![Apple's P/E Ratio: 40x ; 10-year average: 26x](https://blog.syzgroup.com/hubfs/2-Jul-22-2026-03-22-51-8009-PM.jpg) ![Apple's P/E Ratio: 40x ; 10-year average: 26x](https://blog.syzgroup.com/hubfs/2-Jul-22-2026-03-22-51-8009-PM.jpg) 17 Jul 2026 - - - #### In case you missed it Apple $AAPL surpasses Nvidia $NVDA as the World's Most Valuable Company ($4.92 Trillion vs. $4.86 Trillion in early hours trading) Source: Barchart [#apple|](https://blog.syzgroup.com/syz-the-moment/tag/apple) [#nvidia](https://blog.syzgroup.com/syz-the-moment/tag/nvidia) ![In case you missed it](https://blog.syzgroup.com/hubfs/1784281009665.jpg) ![In case you missed it](https://blog.syzgroup.com/hubfs/1784281009665.jpg) 1 May 2026 - - - #### Apple issued a better-than-expected revenue forecast for the current period after beating on sales and earnings in the fiscal second quarter. The stock rose about 3% in extended trading. Sales for iPhones missed estimates for the second time in three quarters, the only significant number that came up short of expectations in Thursday’s report. Revenue climbed 17% from $95.4 billion a year earlier, Apple said. It was the first time the company faced Wall Street since the announcement last week that Tim Cook will be stepping down as CEO after 15 years on the job. Apple said on the earnings call that revenue in the June quarter will increase between 14% and 17% from a year earlier. Analysts were expecting growth of 9.5% to $103 billion, according to LSEG. The company’s board authorized an additional $100 billion in stock repurchases and declared a cash dividend of 27 cents per share, up 4%. Sales of iPhones rose 22% in the quarter from a year earlier. Like other consumer electronics companies and device makers, Apple faces supply chain constraints, largely due to the global memory shortage that’s being driven by soaring artificial intelligence demand. Meta and Microsoft said Wednesday that higher memory prices contributed to their increased capital expenditures forecasts for the year. Cook said on the earnings call that the iPhone 17 is now the “most popular lineup in our history” and noted that overall revenue beat guidance “despite supply constraints.” CFO Kevan Parekh said the company faced supply constraints on iPhones and Macs. $AAPL Apple Q2 FY26 (March quarter): 📱 Products +17% Y/Y to $80.2B. 💳 Services +16% Y/Y to $31.0B. • Revenue +17% Y/Y to $111.2B ($1.6B beat). • Operating margin 32% (+1pp Y/Y). • EPS $2.01 ($0.07 beat). APPLE $AAPL GUIDE June Quarter Guide: 🔹 Revenue: Expected to grow +14% to +17% YoY (Est. +9.1%) 🟢 - “best view of constrained supply” 🔹 Services: Expected to grow YoY at a rate similar to March quarter, excluding FX tailwinds 🔹 Gross Margin: 47.5%-48.5% Other Notes: 🔹 iPad faces a difficult compare from the A16-powered iPad launch in the prior year 🔹 March quarter FX was a 2.5-point tailwind to total company growth, with services slightly more favorable Commentary: 🔸 “We’re providing assumes that global tariff rates, policies and their application remain in effect as of this call, and the global macroeconomic outlook does not worsen from today.” Source: WOLF, CNBC [#apple|](https://blog.syzgroup.com/syz-the-moment/tag/apple) [#equities](https://blog.syzgroup.com/syz-the-moment/tag/equities) ![Apple issued a better-than-expected revenue forecast for the current period after beating on sales and earnings in the fiscal second quarter.](https://blog.syzgroup.com/hubfs/5-May-01-2026-09-46-35-1499-AM.jpg) ![Apple issued a better-than-expected revenue forecast for the current period after beating on sales and earnings in the fiscal second quarter.](https://blog.syzgroup.com/hubfs/5-May-01-2026-09-46-35-1499-AM.jpg) [1](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/1) [2](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/2) [3](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/3) [4](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/4) [5](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/5) [❯](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/2) [❯❯](https://blog.syzgroup.com/syz-the-moment/tag/apple/page/11?hsLang=en) ## **Thinking** out loud Sign up for our weekly email highlighting the most popular posts. 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