Straight from the Desk

Syz the moment

Live feeds, charts, breaking stories, all day long.

Show more
15 Jan 2024

Last week, Nike and Tiger Woods announced they'd be ending one of the most iconic (and lucrative) brand deals in sports history after some 27 years.

To mark the end of the Big Cat/Shoe Dog partnership, Chartr is diving into how huge collabs with some of the biggest names and teams in sports — and much more besides — have helped Nike change the sportswear game .- see chart below


Thinking out loud

Sign up for our weekly email highlighting the most popular posts.

Follow us

Thinking out loud

Investing with intelligence

Our latest research, commentary and market outlooks