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8 Feb 2024

Coke’s first new permanent flavor in years adds a spicy twist

Coca-Cola announced the new Spiced flavor Wednesday, saying it blends the traditional Coke flavor with raspberry and spiced flavors. It will be available both in full sugar and zero-sugar varieties when it hits store shelves in the US and Canada in the coming weeks. Coke doesn’t often add new permanent flavors to its lineup: Spiced joins just a few other flavors it always sells, including its flagship flavor, cherry and vanilla. Why Coca-Cola doesn’t want to tell you what’s in those weird flavors Spiced was selected because it’s “all about being on category trend and responsive to our consumer preferences,” who are craving bolder and punchier flavors, Coke’s vice president of marketing for North America, told CNN. source : cnn


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