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1 Feb 2024

Germany troubles in one chart. Retail sales have fallen by 4.4% in Dec YoY.

This means that even Christmas sales fell through. Germans have gone on a buyers' strike since the outbreak of inflation & have even cut back on gifts for children during the Christmas season. This also explains why Germany has some of the toughest competition in the retail sector and the lowest profit margins there. Source: Bloomberg, HolgerZ

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